Shooter's Touch Films — Automotive Media
Your inventory deserves to be seen.
Most dealerships are sitting on great vehicles and mediocre content. Buyers are making decisions online long before they ever step foot on your lot. What they see — and feel — during those 14 hours of research determines whether they call you or the dealer down the street.
92%
of buyers research online before visiting a dealer
14hrs
average time spent researching before purchase
75%
of buyers say video directly influenced their decision
The reality
The scroll doesn't stop. Neither does the competition.
Today's buyer visits an average of 1.4 dealerships before buying — down from 4.5 just ten years ago. That means the decision is largely made before they ever walk through your door. The dealership that shows up with cinematic video, professional photography, and immersive 3D content wins the shortlist. The one posting blurry lot photos doesn't make it.
This isn't about going viral. It's about being the most credible, most detailed, most trustworthy option when a buyer is ready to move. Quality visual content builds that relationship before the handshake ever happens.
What I bring to the table
Content that works at every stage of the buyer journey.
Every piece I produce is built for multiple platforms — inventory listings, YouTube, Google Business, short-form social, and paid ad campaigns. One shoot. It lives and works everywhere.
Cinematic vehicle reels
Drone aerials, golden hour exterior shots, interior detail cuts — edited and formatted for Reels, Shorts, TikTok, and website listings. Your inventory looks the way it should.
Inventory photography
Professional, consistent photo sets covering every angle — exterior, interior, engine bay. Everything a buyer needs to feel confident before they visit.
Brand & lifestyle content
Staff spotlights, dealership culture, customer stories. Humanizes your brand and keeps your audience engaged between inventory posts.
Ad-ready creative
Every reel and photo set is formatted to run directly as a Meta or Google ad — no extra production cost. Your retainer doubles as your creative budget.
Premium add-on — exclusive to this market
360° Matterport Virtual Interior Tours
Using the Matterport Pro 2 camera, I can capture a fully immersive, interactive 3D walkthrough of any vehicle's interior. Buyers navigate the cabin themselves — from any device, anywhere — like they're already sitting in the seat.
This is the closest thing to a test drive a buyer can experience from their couch. It removes hesitation, builds confidence, and gives your listings a dimension no other dealer in this market is currently offering.
- Fully interactive — buyers click and explore the interior at their own pace
- Embeds directly into your website inventory listing for each vehicle
- Works on mobile, desktop, and VR headsets
- Especially powerful for high-value trucks, SUVs, and luxury trims where interior quality closes the deal
- No other local media provider in Gainesville is offering this — first mover advantage is yours
What we measure
This isn't about followers. It's about numbers that move units.
I don't pitch vanity metrics. The numbers that matter are the ones your GM already tracks — and those are exactly what we build toward together.
👁
Reach
Unique buyers introduced to your inventory
🤝
Engagement
Real interactions signaling purchase intent
📩
Leads
DMs, calls, and form fills from content
📈
Conversions
Appointments, showroom visits, units sold
How it works
Great dealership content comes down to a few non-negotiables.
- →Show the moment, not just the machine. A Ram 1500 at a job site tells a story that flat lot photos never can.
- →Pair drone aerials with close-up detail shots. Wide to establish scale, tight to build desire.
- →Let buyers explore the interior before they visit — a Matterport tour on a high-value listing can be the difference between an inquiry and a pass.
- →Consistency beats volume. Two to three high-quality posts per week outperforms daily mediocre content every time.
- →Embed video directly into inventory listings — rich media improves SEO and keeps buyers on your page longer.
- →YouTube is a search engine. A properly titled walk-around puts your inventory inside Google results, not just on your website.
Ready to see what your inventory looks like through a real lens?
Let's talk about what a monthly content partnership looks like for your dealership — video, photography, and 3D virtual tours, all under one roof, locally based right here in Gainesville.